The Marketing Game! (with student CD ROM)

Mason, Charlotte; Perreault, Jr., William

ISBN 10: 0072513802 / ISBN 13: 9780072513806

Published by McGraw-Hill/Irwin (edition 3), 2001

About this Item

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Seller Inventory # 0072513802-7-1

Bibliographic Details

• Title: The Marketing Game! (with student CD ROM)
• Publisher: McGraw-Hill/Irwin (edition 3)
• Publication Date: 2001
• Language: English
• ISBN 10: 0072513802
• ISBN 13: 9780072513806
• Binding: Paperback
• Edition: 3.
• Condition: Fair

About this title

Synopsis

The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also “set up” or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.

About the Author

Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.