Marketing to Generation X: Strategies for a New Era
10 ratings by Goodreads
Language: English
Published by Free Press, 1995
- Hardcover
- Used
Hardcover
Condition: Used - Good
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- Title
- Marketing to Generation X: Strategies for a New Era
- Author
- Ritchie, Karen
- Publisher
- Free Press
- Publication year
- 1995
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0029265452
- ISBN 13
- 9780029265451
A study of advertisers' and marketers' intentions to aim at a new consumer group - those born between 1961 and 1981 - and dubbed Generation X. The author introduces this new generation, describing how they respond to minorities, business, education, career, family and the media.
"Synopsis" may belong to another edition of this title.
From the Back Cover
'Marketing to Generation X is a must-read for any professional who hopes to effectively target and communicate with the massive Generation X Market. Karen takes us through her own journey as a Baby Boomer grappling with issues of a skeptical, pragmatic, street-wise, and suspicious Generation X.'
"About the title" may belong to another edition of this title.
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