Marketing: A Guide to the Fundamentals: A Guide to the Fundamentals. This item is unavailable.
83 ratings by Goodreads
Language: English
Published by Wiley-VCH, 2009
- Softcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
5-star seller
AbeBooks seller since March 24, 2009
Unavailable
Softcover
Condition: Used - Very good
US$ 6.50
Item description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1576603296I4N00
- Title
- Marketing: A Guide to the Fundamentals: A Guide to the Fundamentals
- Author
- Patrick Forsyth
- Publisher
- Wiley-VCH
- Publication year
- 2009
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1576603296
- ISBN 13
- 9781576603291
- Item weight
- 0.85 pounds
The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business.
This guide explains what marketing is and the techniques marketers use. Topics covered include:
• The marketing mix
• Pricing policy
• Different methods of market research
This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization.
This guide explains what marketing is and the techniques marketers use. Topics covered include:
• The marketing mix
• Pricing policy
• Different methods of market research
This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization.
"Synopsis" may belong to another edition of this title.
About the Author
Patrick Forsyth is a consultant specializing in marketing, sales, communication, and management skills. He is also the author of numerous books on those subjects, published in the United States and in England.
"About the title" may belong to another edition of this title.