The Marketing Gurus: Lessons from the Best Marketing Books of All Time

Chris Murray; Soundview Executive Summaries

ISBN 10: 1591841054 / ISBN 13: 9781591841050

Published by Portfolio, 2006

About this Item

A readable copy. All pages are intact, and the cover is intact (However the dust cover may be missing). Pages can include considerable notes--in pen or highlighter--but the notes cannot obscure the text. Book may be a price cutter or have a remainder mark.

Seller Inventory # D-06-03-05-0533

Bibliographic Details

• Title: The Marketing Gurus: Lessons from the Best Marketing Books of All Time
• Publisher: Portfolio
• Publication Date: 2006
• Language: English
• ISBN 10: 1591841054
• ISBN 13: 9781591841050
• Binding: Hardcover
• Condition: Acceptable

About this title

Synopsis

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers.

For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new,
previously unpublished summaries—The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore.

Other featured books include:

• Positioning by Jack Trout and Al Ries

• Kotler on Marketing by Philip Kotler

• The Popcorn Report by Faith Popcorn

• The Anatomy of Buzz by Emanuel Rosen

• Purple Cow by Seth Godin

• Relationship Marketing by Regis McKenna

And more

The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.

About the Author

Chris Murray is the editor of Soundview Executive Book Summaries, a subscription service that summarizes the best, most influential business books every year.