Marketing Gurus : Lessons from the Best Marketing Books of All Time
Murray, Chris; Soundview Executive Book Summaries (COR)
Language: English
Published by Penguin Publishing Group, 2013
- Softcover
- New
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
AbeBooks seller since January 28, 2020
Condition: New
US$ 35.69
Quantity: Over 20 available
Add to basketSeller Inventory # 18444586-n
- Title
- Marketing Gurus : Lessons from the Best Marketing Books of All Time
- Author
- Murray, Chris; Soundview Executive Book Summaries (COR)
- Publisher
- Penguin Publishing Group
- Publication year
- 2013
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1591845920
- ISBN 13
- 9781591845928
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.
Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students.
Who are the gurus? They include:
• Guy Kawasaki on How to Drive Your Competition Crazy
• Geoffrey Moore on marketing high technology, in Crossing the Chasm.
• Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die.
• Regis McKenna on the changing role of the customer, in the classic Relationship Marketing.
• Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation.
• Seth Godin on how to create a Purple Cow that will take off through word of mouth.
• Lisa Johnson and Andrea Learned on marketing to women in Don’t Think Pink.
The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru.
www.summary.com
"Synopsis" may belong to another edition of this title.
About the Author
Visit www.summary.com for more information.
"About the title" may belong to another edition of this title.
GreatBookPricesUK
Woodford Green, United Kingdom
AbeBooks seller since January 28, 2020
Shipping rates from United Kingdom to U.S.A.
| Item | 10 to 27 business days | 10 to 30 business days |
|---|---|---|
| First item | US$ 19.90 | US$ 19.90 |
Payment methods
Store description
GreatBookPrices.com is your top source for finding new books at the absolute lowest prices, guaranteed ! We offer big discounts - everyday - on millions of titles in virtually any category, from Architecture to Zoology -- and everything in between. Discover great deals and super-savings, on professional books, text book titles, the newest computer guides, or your favorite fiction authors. You'll find it all - at HUGE SAVINGS - at GreatBookPrices. Browse through our complete online product catalog today. Serving customers around the world for years, we help thousands find just the books they're looking for -- at incredibly low, bargain prices.…
Specialty
TradeBooksSeller's business information
Far Corner Europe Limited
19-20 Bourne Court, 19-20 Bourne Court
Woodford Green, United Kingdom IG8 8HD
Terms of sale
Company Name: GreatBookPricesUK
Legal Entity: Far Corner Europe Limited
Address: 19-20 Bourne Court, Southend Road, Woodford Green Essex, UK IG8 8HD
Registration #: 10691061
Authorized representative: Danielle Hainsey
Shipping terms
Our warehouses across the globe are fully operational without substantial delays. We are working hard and continue to overcome the daily challenges presented by COVID-19. There have been reports that delivery carriers are experiencing large delays resulting in longer than normal deliveries to customers. See USPS's website for further detail. We would like to apologize in advance if your item arrives later than the expected delivery due date.
Internal processing of your order will take about 1-2 business days. Please allow an additional 4-14 business days for Media Mail delivery. We have multiple ship-from locations - MD,IL,NJ,UK,IN,NV,TN & GA