The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Language: English
Published by Portfolio, 2006
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
US$ 3.94
Quantity: 5 available
Add to basketItem description from seller
Seller Inventory # 00074919762
- Title
- The Marketing Gurus: Lessons from the Best Marketing Books of All Time
- Author
- Chris Murray
- Publisher
- Portfolio
- Publication year
- 2006
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1591841054
- ISBN 13
- 9781591841050
For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new,
previously unpublished summaries—The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore.
Other featured books include:
-
Positioning by Jack Trout and Al Ries
-
Kotler on Marketing by Philip Kotler
-
The Popcorn Report by Faith Popcorn
-
The Anatomy of Buzz by Emanuel Rosen
-
Purple Cow by Seth Godin
-
Relationship Marketing by Regis McKenna
And more
The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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SBYB, Inc.
900 Knell Rd
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