The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Murray, Chris; Soundview Executive Book Summaries Eds.
Language: English
Published by Penguin Publishing Group, 2013
- Softcover
- Used
Seller: Zoom Books Company, Lynden, WA, U.S.A.Zoom Books Company
AbeBooks seller since December 19, 2022
Condition: Used - Very good
US$ 4.42
Quantity: 1 available
Add to basketItem description from seller
Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
Seller Inventory # ZBV.1591845920.VG
- Title
- The Marketing Gurus: Lessons from the Best Marketing Books of All Time
- Author
- Murray, Chris; Soundview Executive Book Summaries Eds.
- Publisher
- Penguin Publishing Group
- Publication year
- 2013
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1591845920
- ISBN 13
- 9781591845928
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.
Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students.
Who are the gurus? They include:
• Guy Kawasaki on How to Drive Your Competition Crazy
• Geoffrey Moore on marketing high technology, in Crossing the Chasm.
• Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die.
• Regis McKenna on the changing role of the customer, in the classic Relationship Marketing.
• Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation.
• Seth Godin on how to create a Purple Cow that will take off through word of mouth.
• Lisa Johnson and Andrea Learned on marketing to women in Don’t Think Pink.
The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru.
www.summary.com
"Synopsis" may belong to another edition of this title.
About the Author
Visit www.summary.com for more information.
"About the title" may belong to another edition of this title.
Zoom Books Company
Lynden, WA, U.S.A.
AbeBooks seller since December 19, 2022
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 2 to 6 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 4.99 |
Payment methods
Store description
Zoom Books Company operates as an online book store striving to provide top tier customer service. We respond to all inquiries and resolve any complaints in a timely manner. Thank you for shopping with us!
Specialty
Fiction/Non-Fiction, variesSeller's business information
Acirassi Books Ltd.
918 16th Ave NW, #25
Calgary, AB Canada T2M 0K3