Marketing from the Heart: A Guide to Cause Related Marketing for the Small Business

Linial, Peggy

ISBN 10: 0971248613 / ISBN 13: 9780971248618

Published by Morpheus Pubns, 2003

About this Item

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Bibliographic Details

• Title: Marketing from the Heart: A Guide to Cause Related Marketing for the Small Business
• Publisher: Morpheus Pubns
• Publication Date: 2003
• Language: English
• ISBN 10: 0971248613
• ISBN 13: 9780971248618
• Binding: paperback
• Edition: 2nd Edition
• Condition: Very Good

About this title

Synopsis

Cause Related Marketing is the partnering of a for profit business and a nonprofit organization to better serve each through name recognition, and greater revenues for both. These are true win-win situations.

This book is geared specifically for the small business and the small community nonprofit. You will see step by step how to select a charity to work with, how to generate publicity, and give most effectively so that both the profit and nonprofit gain. There are also examples of turning down a request gracefully when you must, an uncomfortable situation for a community business.

As you will see statistics support the necessity of cause-related programs, especially since 9/11.

You'll find this book full of useful, easy to read and easy to implement strategies.

In accordance with our own beliefs on Cause-Related Marketing a portion of the profit from this book will benefit Trickle Up Program.

About the Author

Peggy has owned a successful retail business where her cause-related marketing campaigns garnered national attention. She has appeared on FOX, ABC, NBC, TLC, and the Discovery Channel.

Prior to that Peggy was a hospital department head and spent many years in medical textbook publishing.