Marketing from the Heart: A Guide to Cause Related Marketing for the Small Business

Cause Related Marketing is the partnering of a for profit business and a nonprofit organization to better serve each through name recognition, and greater revenues for both. These are true win-win situations.

This book is geared specifically for the small business and the small community nonprofit. You will see step by step how to select a charity to work with, how to generate publicity, and give most effectively so that both the profit and nonprofit gain. There are also examples of turning down a request gracefully when you must, an uncomfortable situation for a community business.

As you will see statistics support the necessity of cause-related programs, especially since 9/11.

You'll find this book full of useful, easy to read and easy to implement strategies.

In accordance with our own beliefs on Cause-Related Marketing a portion of the profit from this book will benefit Trickle Up Program.

Peggy has owned a successful retail business where her cause-related marketing campaigns garnered national attention. She has appeared on FOX, ABC, NBC, TLC, and the Discovery Channel.

Prior to that Peggy was a hospital department head and spent many years in medical textbook publishing.