Title: Marketing Higher and Further Education: An Educator*s Guide to Promoting Courses, Departments and Institutions
Publisher: Routledge
Publication Date: 2017
Language: English
ISBN 10: 1138162469
ISBN 13: 9781138162464
Binding: Hardcover
Condition: New
Book Type: book

About this title

Synopsis

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

About the Author

Paul Gibbs, Michael Knapp

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