Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative
Language: English
Published by Kaplan Publishing, 2006
- Hardcover
- Used
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.ThriftBooks-Reno
AbeBooks seller since May 25, 2012
Condition: Used - Very good
US$ 6.50
Quantity: 1 available
Add to basketItem description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1419502786I4N00
- Title
- Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative
- Author
- Terry Soto
- Publisher
- Kaplan Publishing
- Publication year
- 2006
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1419502786
- ISBN 13
- 9781419502781
- Item weight
- 1.15 pounds
In Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative, Terry Soto provides an in-depth view of the strategic planning process companies need to apply to effectively create market entry strategies that are in sync with not only the environment in which companies compete for a share of this market, but also with their strategic, operational and organizational goals and metrics. Terry Soto's book provides a practical, systematic approach to preparing your company to target and serve Hispanic America and to setting realistic goals by which to measure your success. Buy it. Read it. Use it.
Far from being a tactical marketing "how-to-guide", Marketing to Hispanics helps marketers ask the critical questions and address sensitive business planning issues including:
- Failure to recognize the initiative as a corporate growth strategy rather than a tactic and to align the initiative with your organization's core competencies and corporate goals
- Effectively sizing up the opportunity and setting realistic goals and objectives based on Hispanic market characteristics, your company's business model and an understanding of ever changing competitive and industry environments
- Market entry alternative strategies, including acquisition and specialized business units
- Fully preparing your company to leverage its strengths to capture opportunities for entering this new market segment
- Considerations for managing and controlling implementation, risk mitigation and measurement
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 4 to 8 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 0.00 |
Payment methods
Seller's business information
Thrift Books Global LLC
18300 Cascade Ave S, Ste 150
Seattle, WA U.S.A. 98188
Terms of sale
We guarantee the condition of every book as it's described on the Abebooks website. If you're dissatisfied with your purchase or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. Please use the "Ask bookseller a question" link to contact our dedicated Customer Service team and we will be happy to assist you.
Shipping terms
All domestic Standard US shipments are distributed from our warehouses by OSM, then handed off to the USPS for final delivery.
2-Day Shipping is delivered by FedEx, which does not deliver to PO boxes.
International shipments are tendered to the local postal service in the destination country for final delivery – We do not use courier services for international deliveries.