Marketing Imagination, New, Expanded Edition. This item is unavailable.
143 ratings by Goodreads
Language: English
Published by Free Press, 1986
- Softcover
- Used
Unavailable
Softcover
Condition: Used - Good
US$ 2.87
Item description from seller
All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
Seller Inventory # MINV.0029190908.G
- Title
- Marketing Imagination, New, Expanded Edition
- Author
- Theodore M. Levitt
- Publisher
- Free Press
- Publication year
- 1986
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0029190908
- ISBN 13
- 9780029190906
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.
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About the Author
Theodore Levitt is Editor of the Harvard Business Review and Edward W. Carter Professor of Business Administration at the Harvard Business School. One of the most widely read and respected figures in marketing, he is a four-time winner of the annual McKinsey Award for the best article in the Harvard Business Review.
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