Marketing on the Internet
Mathiesen, Michael,Zimmerman, Jan
ISBN 10: 1885068263 ISBN 13: 9781885068262
Published by Maximum Pr, 1998
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About this Item
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Synopsis:
Provides a simple seven-step plan for business owners, CEOs, and marketing managers looking to increase sales or start a new business on the Internet. After an overview of the Internet and the Web, chapters explain technological, business, financial, and legal aspects of creating and maintaining a Web site. This third edition is updated to reflect changes in online marketing, and offers expanded focus on the Web and emphasis on business-based decision making. Includes a glossary and a list of Internet resources. Annotation c. by Book News, Inc., Portland, Or.
About the Author: Jan Zimmerman is the president of Sandia Consulting Group, a high technology marketing and media production company. She lives in Albuquerque, New Mexico.
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Bibliographic Details
Title: Marketing on the Internet
Publisher: Maximum Pr
Publication Date: 1998
Binding: paperback
Condition: Very Good