Marketing on the Internet. This item is unavailable.
Mathiesen, Michael,Zimmerman, Jan
5 ratings by Goodreads
Language: English
Published by Maximum Pr, 1998
- Softcover
- Used
Seller: HPB-Ruby, Dallas, TX, U.S.A.HPB-Ruby
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Unavailable
Softcover
Condition: Used - Very good
US$ 13.48
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- Title
- Marketing on the Internet
- Author
- Mathiesen, Michael,Zimmerman, Jan
- Publisher
- Maximum Pr
- Publication year
- 1998
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1885068263
- ISBN 13
- 9781885068262
Provides a simple seven-step plan for business owners, CEOs, and marketing managers looking to increase sales or start a new business on the Internet. After an overview of the Internet and the Web, chapters explain technological, business, financial, and legal aspects of creating and maintaining a Web site. This third edition is updated to reflect changes in online marketing, and offers expanded focus on the Web and emphasis on business-based decision making. Includes a glossary and a list of Internet resources. Annotation c. by Book News, Inc., Portland, Or.
"Synopsis" may belong to another edition of this title.
About the Author
Jan Zimmerman is the president of Sandia Consulting Group, a high technology marketing and media production company. She lives in Albuquerque, New Mexico.
"About the title" may belong to another edition of this title.