Marketing on the Internet

This step-by-step guide for planning, promoting, and selling products and services to millions of customers over the information superhighway covers CompuServe, America Online, and Prodigy, in addition to the Internet.

Michael Mathiesen presents a market-smart and Net-savvy approach to doing business on the Net--in a spam-free and definite value-added manner. His sensible advice comes from the lessons of long experience. The core of his approach is a 12-step process to target your audience, refine your message, and deliver it as a service rather than a sales pitch. And he insists that you have a real service to offer, which helps companies rethink their relationship with their customers--especially those online who can spot an advertisement disguised as a garbage give-away site in less than three clicks. He also covers the best places to put your message, good advice on dealing with money over the net, and some success stories to inspire and fuel the imagination. Included is a CD-ROM of Internet access software.