Good copy, cover shows moderate shelf and edgewear, corner bumping, light creasing in two places on front cover. Pages and text clean with no writing or tears. Language: eng Language: eng 0.0 Language: eng 0.0 Language: eng 0.0 Language: eng Language: eng.

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Bibliographic Details

Title: Marketing on the Internet: A Proven 12-Step Plan for Promoting, Selling, and Delivering Your Products and Services to Millions over the Information Superhighway
Publisher: Gulf Breeze, Florida, U.S.A.: Maximum Pr
Publication Date: 1996
Language: English
ISBN 10: 1885068093
ISBN 13: 9781885068095
Binding: Soft cover
Edition: 2nd Edition
Condition: Good

About this title

Synopsis

Today, visionary companies are reaching millions of prospective customers online. In fact, commercial activity represents the fastest growing segment of the Internet. This street-smart guide provides no-nonsense, step-by-step techniques designed specifically to help the reader reach customers on the Internet. The book comes with a diskette containing the newest version of Spry Mosaic, software providing instant access to the Internet.

Review

Michael Mathiesen presents a market-smart and Net-savvy approach to doing business on the Net--in a spam-free and definite value-added manner. His sensible advice comes from the lessons of long experience. The core of his approach is a 12-step process to target your audience, refine your message, and deliver it as a service rather than a sales pitch. And he insists that you have a real service to offer, which helps companies rethink their relationship with their customers--especially those online who can spot an advertisement disguised as a garbage give-away site in less than three clicks. He also covers the best places to put your message, good advice on dealing with money over the net, and some success stories to inspire and fuel the imagination. Included is a CD-ROM of Internet access software.

"About this title" may belong to another edition of this title.

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