The Marketing Interview: 50 Answers to the Toughest Questions

Lin, Lewis C.

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ISBN 10: 0998120456 ISBN 13: 9780998120454

Published by Impact Interview, 2018

Language: English

Condition: New Soft cover

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2nd edition. 252 pages. 9.00x6.00x0.63 inches. In Stock.

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Bibliographic Details

Title

The Marketing Interview: 50 Answers to the Toughest Questions

Publisher

Impact Interview

Publication Date

2018

Language

English

ISBN 10

0998120456

ISBN 13

9780998120454

Binding

Paperback

Condition

Brand New

Seller catalogs

About this title

Synopsis

In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:

Answers to marketing interview questions
Frameworks on how to tackle marketing case questions
Biggest mistakes marketing candidates make at the interview
Understand what interviewers are looking for, why they’re looking for it, and how to deliver it

This book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services:

CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company
Tech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest
Financial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered,
And more…

Questions and answers covered in the book include:

What promotional strategies would you use for a Honey Nut Cheerios campaign?
Develop a social good campaign for Teavana.
Should Hidden Valley increase the price of its ranch dressing?
Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?
Tell me about a terrible product that's marketed well.
And more...

This new second edition includes chapters on digital marketing including:

A/B Testing
Landing Page Testing
Lead Scoring
And more...

"About this title" may belong to another edition of this title.

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