The Marketing Interview: 50 Answers to the Toughest Questions

Lin, Lewis C.

ISBN 10: 0998120456 / ISBN 13: 9780998120454

Published by Impact Interview, 2018

About this Item

This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!

Seller Inventory # 466U1D002LQ1

Bibliographic Details

• Title: The Marketing Interview: 50 Answers to the Toughest Questions
• Publisher: Impact Interview
• Publication Date: 2018
• Language: English
• ISBN 10: 0998120456
• ISBN 13: 9780998120454
• Binding: Soft cover
• Condition: good

About this title

Synopsis

In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:

• Answers to marketing interview questions
• Frameworks on how to tackle marketing case questions
• Biggest mistakes marketing candidates make at the interview
• Understand what interviewers are looking for, why they’re looking for it, and how to deliver it

This book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services:

• CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company
• Tech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest
• Financial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered,
• And more…

Questions and answers covered in the book include:

• What promotional strategies would you use for a Honey Nut Cheerios campaign?
• Develop a social good campaign for Teavana.
• Should Hidden Valley increase the price of its ranch dressing?
• Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?
• Tell me about a terrible product that's marketed well.
• And more...

This new second edition includes chapters on digital marketing including:

• A/B Testing
• Landing Page Testing
• Lead Scoring
• And more...