This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!

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Bibliographic Details

Title: The Marketing Interview: 50 Answers to the Toughest Questions
Publisher: Impact Interview
Publication Date: 2018
Language: English
ISBN 10: 0998120456
ISBN 13: 9780998120454
Binding: Soft cover
Condition: good

About this title

Synopsis

In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:

Answers to marketing interview questions
Frameworks on how to tackle marketing case questions
Biggest mistakes marketing candidates make at the interview
Understand what interviewers are looking for, why they’re looking for it, and how to deliver it

This book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services:

CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company
Tech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest
Financial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered,
And more…

Questions and answers covered in the book include:

What promotional strategies would you use for a Honey Nut Cheerios campaign?
Develop a social good campaign for Teavana.
Should Hidden Valley increase the price of its ranch dressing?
Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?
Tell me about a terrible product that's marketed well.
And more...

This new second edition includes chapters on digital marketing including:

A/B Testing
Landing Page Testing
Lead Scoring
And more...

"About this title" may belong to another edition of this title.

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For over half a century, Goodwill of Colorado has been dedicated to breaking the financial, physical, intellectual and social barriers that keep individuals from leading independent and purpose-filled lives. We accomplish this mission through over 40 diverse and innovative employment and life skills programs that foster confidence and opportunity for individuals with economic and development challenges.

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