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Bibliographic Details

Title: Marketing: An Introduction,15th Global Edition
Publisher: Pearson
Publication Date: 2022
Language: English
ISBN 10: 1292433108
ISBN 13: 9781292433103
Binding: Soft cover
Edition: International Edition
Condition: New

About this title

Synopsis

For coursesin marketing.

Marketing: An Introduction shows students how creating and capturing customer value driveseffective marketing strategies.

The 15th Edition reflectsthe major trends and shifting forces that impact marketing in this digital ageof customer value, engagement and relationships. This in turn leaves studentswith a richer understanding of basic marketing concepts, strategies andpractices. Through updated chapter-opening vignettes, Marketing at Workhighlights, company cases and end-of-chapter exercises, students get amplepractice applying marketing concepts to real-world company scenarios.

"About this title" may belong to another edition of this title.

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