Marketing - an Introduction - 7th Edition

Armstrong, Gary and Kotler, Philip

ISBN 10: 0131424106 / ISBN 13: 9780131424104

Published by Pearson/Prentice Hall, New Jersey, 2005

About this Item

A heavy book - extra postage will apply.There are pencil notes and highlighting throughout the first half of the book. The cover has scuffed edges and 2 small tears along the spine edge.

Seller Inventory # 031682

Bibliographic Details

• Title: Marketing - an Introduction - 7th Edition
• Publisher: Pearson/Prentice Hall, New Jersey
• Publication Date: 2005
• Language: English
• ISBN 10: 0131424106
• ISBN 13: 9780131424104
• Binding: Soft cover
• Edition: Seventh Edition
• Condition: Worn

About this title

Synopsis

This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return. An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for employees of global companies.

From the Publisher

This new edition of a Kotler classic has been completely updated to reflect the state-of-the-art in marketing theory and practices, to explore major new marketing trends and themes, and to provide dynamic new examples of marketing in action.