Marketing: An Introduction, Global Edition
Armstrong, Gary; Kotler, Philip; Opresnik, Prof Marc Oliver
ISBN 10: 1292294868 ISBN 13: 9781292294865
Published by Pearson, 2019
Used
Soft cover
From
Bay State Book Company, North Smithfield, RI, U.S.A.
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About this Item
Description:
The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. Seller Inventory # BSM.14HB5
Synopsis:
How do we get you moving?
By placing you–the customer–in the driver’s seat.
Marketing introduces the leading marketing thinking
on how customer value is the driving force
behind every marketing strategy.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Marketing: An Introduction, Global Edition
Publisher: Pearson
Publication Date: 2019
Binding: Soft cover
Condition: good