Marketing : An Introduction: Ninth Edition
Armstrong, Gary (Gary M.) & Kotler, Philip
Language: English
Published by Pearson Prentice Hall, Upper Saddle River, NJ, 2009
- Softcover
- Used
Condition: Used - Very good
US$ 49.95
Quantity: 6 available
Add to basketItem description from seller
Text appears to be clean. Has minor shelf and corner wear. Binding is in very good condition. Has stickers on spine and back cover. Cover curls some. Size: 28 cm. 502 pp. Multiple copies available this title. Quantity Available: 6. Shipped Weight: Under 1 kilo. Category: Education; Marketing; Psychology & Psychiatry. ISBN: 0136021131. ISBN/EAN: 9780136021131. Dewey Code: 658.8 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561002264.
Seller Inventory # 1561002264
- Title
- Marketing : An Introduction: Ninth Edition
- Author
- Armstrong, Gary (Gary M.) & Kotler, Philip
- Publisher
- Pearson Prentice Hall, Upper Saddle River, NJ
- Publication year
- 2009
- Condition
- Very Good
- Dust jacket
- No Dust Jacket
- Binding
- Softcover
- Language
- English
- ISBN 10
- 0136021131
- ISBN 13
- 9780136021131
- Edition
- Ninth Edition.
- Seller catalogs
- Education
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.
For marketing professionals who believe customer valueis the driving force
behind every marketing strategy.
"Synopsis" may belong to another edition of this title.
From the Publisher
"About the title" may belong to another edition of this title.
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