Marketing : An Introduction: Ninth Edition

Armstrong, Gary (Gary M.) & Kotler, Philip

ISBN 10: 0136021131 / ISBN 13: 9780136021131

Published by Pearson Prentice Hall, Upper Saddle River, NJ, 2009

About this Item

Text appears to be clean. Has minor shelf and corner wear. Binding is in very good condition. Has stickers on spine and back cover. Cover curls some. Size: 28 cm. 502 pp. Multiple copies available this title. Quantity Available: 6. Shipped Weight: Under 1 kilo. Category: Education; Marketing; Psychology & Psychiatry. ISBN: 0136021131. ISBN/EAN: 9780136021131. Dewey Code: 658.8 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561002264.

Seller Inventory # 1561002264

Bibliographic Details

• Title: Marketing : An Introduction: Ninth Edition
• Publisher: Pearson Prentice Hall, Upper Saddle River, NJ
• Publication Date: 2009
• Language: English
• ISBN 10: 0136021131
• ISBN 13: 9780136021131
• Binding: Softcover
• Edition: Ninth Edition.
• Condition: Very Good
• Dust Jacket Condition: No Dust Jacket
• Seller catalogs:
  • Education

About this title

Synopsis

 This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.

For marketing professionals who believe customer valueis the driving force

behind every marketing strategy.

From the Publisher

This new edition of a Kotler classic has been completely updated to reflect the state-of-the-art in marketing theory and practices, to explore major new marketing trends and themes, and to provide dynamic new examples of marketing in action.