Marketing: An Introduction

*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media*

Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424)

With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want.

An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go.

Green coffee cups in the margins link students directly to a wealth of online resources.

• Watch videos to get a better understanding of key concepts and provoke in-class discussion
• Visit websites and templates to help guide students’ study
• A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study
• A Podcast series where recent graduates and marketing professionals talk about the  day-to-day of marketing and specific marketing concepts

For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule.

New to the 3rd edition:

• Covers topics such as digital marketing, global marketing and marketing ethics
• Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university
• Fun activities for students to try with classmates or during private study to help consolidate what they have learnt

 (*interactivity only available through Vitalsource eBook)

Rosalind Masterson has taught, and been external examiner, at a number of universities during an academic career spanning twenty years, most recently at De Montfort University. She has been Marketing Subject and Programme Leader at both undergraduate and postgraduate levels and was an Examiner for the Chartered Institute of Marketing. She has developed numerous teaching modules. Ros has a degree in English and American Literature and an MBA. Her commercial experience includes sales and marketing positions mainly within the IT industry. Before moving into academia full time, she ran her own marketing consultancy.

David Pickton is Associate Director, Strategic Partnerships. He holds the title, ‘Honorary Academic Fellow’ from De Montfort University, Leicester, England, having been founding member and head of its academic Department of Marketing. He has been Editorial Board member of a variety of marketing journals and a visiting academic and external examiner at over 20 universities in the UK, Europe and Asia. He has contributed to various academic texts and has written numerous articles, being placed in the top 0.1% of researchers on Academia.edu (by 30-day views of his papers).

His commercial experience includes marketing and advertising management positions on both the client and agency sides of industry, and directorship of his own business consultancy. His professional affiliations have included membership of the Academy of Marketing and Fellowships of the Chartered Institute of Marketing, the Royal Society of Arts and the Higher Education Academy.