Marketing : An Introduction, Sixth Canadian Edition. This item is unavailable.
Language: English
Published by Pearson Publishing, 2017
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
US$ 7.44
Item description from seller
Seller Inventory # 11783227-6
- Title
- Marketing : An Introduction, Sixth Canadian Edition
- Author
- Buchwitz, Lilly Anne, Kotler, Philip T., Trifts, Valerie, Armstrong, Gary
- Publisher
- Pearson Publishing
- Publication year
- 2017
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0134095804
- ISBN 13
- 9780134095806
- Item weight
- 2.749 pounds
- Dimensions
- N/A
Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Sustainable Marketing Social Responsibility and Ethics; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behaviour; Segmentation, Targeting, and Positioning; Developing and Managing Products and Services; Brand Strategy and Management; Pricing: Understanding and Capturing Customer Value; Marketing Channels; Retailing and Wholesaling NEW; Communicating Customer Value: Advertising and Public Relations; Personal Selling and Sales Promotion; Direct, Online, Social Media, and Mobile Marketing; The Global Marketplace NEW
MARKET:
This text is appropriate for marketing majors in a one-semester course in both 4-year and 2-year institutions.
"Synopsis" may belong to another edition of this title.