Marketing: An Introduction, Sixth Canadian Edition,
Gary M. Armstrong; Philip Kotler; Valerie Trifts; Lilly Anne Buchwitz
Language: English
Published by Pearson Canada, 2016
- Softcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
AbeBooks seller since July 2, 2009
Condition: Used - Good
US$ 6.61
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Add to basketItem description from seller
Seller Inventory # G0134095804I3N00
- Title
- Marketing: An Introduction, Sixth Canadian Edition,
- Author
- Gary M. Armstrong; Philip Kotler; Valerie Trifts; Lilly Anne Buchwitz
- Publisher
- Pearson Canada
- Publication year
- 2016
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0134095804
- ISBN 13
- 9780134095806
- Item weight
- 3 pounds
Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Sustainable Marketing Social Responsibility and Ethics; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behaviour; Segmentation, Targeting, and Positioning; Developing and Managing Products and Services; Brand Strategy and Management; Pricing: Understanding and Capturing Customer Value; Marketing Channels; Retailing and Wholesaling NEW; Communicating Customer Value: Advertising and Public Relations; Personal Selling and Sales Promotion; Direct, Online, Social Media, and Mobile Marketing; The Global Marketplace NEW
MARKET:
This text is appropriate for marketing majors in a one-semester course in both 4-year and 2-year institutions.
"Synopsis" may belong to another edition of this title.
ThriftBooks-Dallas
Dallas, TX, U.S.A.
AbeBooks seller since July 2, 2009
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