Marketing

Kerin, Roger A.; Hartley, Steven W.; Rudelius, William

ISBN 10: 0256189684 / ISBN 13: 9780256189681

Published by Richard d Irwin, 1997

About this Item

Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable. Any access codes or passwords originally included with the book may be expired, used or no longer valid. Image is stock photo and cover art edition may be different than pictured.

Seller Inventory # MERV.0256189684.A

Bibliographic Details

• Title: Marketing
• Publisher: Richard d Irwin
• Publication Date: 1997
• Language: English
• ISBN 10: 0256189684
• ISBN 13: 9780256189681
• Binding: Hardcover
• Edition: 5th or later Edition
• Condition: acceptable

About this title

Synopsis

This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.