Marketing Kit For Dummies (UK Edition)

Marketing Kit For Dummies, UK Edition covers:

Part I: Tools for Designing Great Marketing Programmes
Chapter 1: The Art of Marketing
Chapter 2: Boosting Your Business with Great Marketing
Chapter 3: Crafting A Breakthrough Marketing Plan
Chapter 4: Cutting Costs and Boosting Impact

Part II: Advertising Management and Design
Chapter 5: Planning and Budgeting Ad Campaigns
Chapter 6: Shortcuts to Great Ads

Part III: Power Marketing Alternatives to Advertising
Chapter 7: The Basics: Branding through Business Cards and Letterheads
Chapter 8: Essential Brochures, Catalogues, and Spec Sheets
Chapter 9: Planning Coupons & Other Sales Promotions
Chapter 10: Spreading the Word with Newsletters and Blogs
Chapter 11: Taking Advantage of Publicity

Part IV: Honing Your Marketing Skills
Chapter 12: The Customer Research Workshop
Chapter 13: The Creativity Workshop
Chapter 14: Writing Well for Marketing, Sales and the Web 
Chapter 15: Using Testimonials and Customer Stories

Part V: Sales and Service Success
Chapter 16: Mastering the Sales Process
Chapter 17: How to Close the Sale
Chapter 18: The Sales Success Workshop
Chapter 19: Dealing with Difficult Customers

Part VI: The Part of Tens
Chapter 20: Ten Great Marketing Strategies
Chapter 21: Ten Ways to Make Marketing Pay
Chapter 22: Ten Good Ways to Market on the Web

Note - CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

Ruth Mortimer is an Associate Editor for Marketing Week magazine. Greg Brooks is Content Strategy Director at publishing company C Squared. Alexander Hiam, MBA, is a consultant whose clients include many Fortune 500 companies.