Marketing Your Library : Tips and Tools That Work
Smallwood, Carol (EDT); Gubnitskaia, Vera (EDT); Harrod, Kerol (EDT); Germano, Michael (FRW)
Language: English
Published by McFarland & Company, 2012
- Softcover
- New
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- Title
- Marketing Your Library : Tips and Tools That Work
- Author
- Smallwood, Carol (EDT); Gubnitskaia, Vera (EDT); Harrod, Kerol (EDT); Germano, Michael (FRW)
- Publisher
- McFarland & Company
- Publication year
- 2012
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0786465433
- ISBN 13
- 9780786465439
Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
"Synopsis" may belong to another edition of this title.
About the Author
Vera Gubnitskaia is a youth services manager with the Orange County Library System in Orlando, Florida.
Kerol Harrod is writer and co-producer for the award-winning children's television show Library Larry's Big Day (librarylarry.com). The show won a first place award in 2010 from TATOA (Texas Association of Telecommunications Officers and Advisors) and received the 2011 NTRLS (North Texas Regional Library System) Margaret Irby Nichols Award. Kerol also won the 2011 TLA (Texas Library Association) Branding Iron PR Award for Speechwriting. He has a chapter in a forthcoming ALA Editions anthology called Bringing the Arts into the Library. He is currently editing a book for McFarland Publishing about professional development for librarians. Kerol works at the Denton Public Library.
"About the title" may belong to another edition of this title.
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