All Marketing Is Local: A common Sense Approach To Marketing Your Business

Justin A Meyer

ISBN 10: 1477550127 / ISBN 13: 9781477550120

Published by Createspace Independent Publishing Platform, 2012

About this Item

This item is printed on demand. New copy - Usually dispatched within 5-9 working days 157.

Seller Inventory # C9781477550120

Bibliographic Details

• Title: All Marketing Is Local: A common Sense Approach To Marketing Your Business
• Publisher: Createspace Independent Publishing Platform
• Publication Date: 2012
• Language: English
• ISBN 10: 1477550127
• ISBN 13: 9781477550120
• Binding: Paperback / softback
• Illustrator: Meyer, Justin A
• Condition: New

About this title

Synopsis

A common sense approach to marketing your business. Tip O’Neil was Speaker of the House during the presidencies of Gerald Ford, Jimmy Carter and Ronald Reagan. He said “All politics is local.” “We can start solving national problems by making connections at our own grassroots level”. "Because," he said, "all politics is local." The key word is “connections”. National advertising and marketing can be great, but if it isn’t connecting with your local customer it is not working. I always come back to a vision from the 1950’s of two neighbor women talking over the waist high fence. They’re talking about everything from what’s new with the family to their favorite store, car and dish soap. That is true word of mouth marketing and truly reinforces that all marketing is local. All Marketing Is Local is a common sense approach to marketing your business. Discussions around Mass Media, Print advertising, Direct mail, trade shows, website, digital and online media, search engine optimization, email marketing, social media, and word of mouth.

About the Author

John Meyer has over 20 years of experience as a business development and marketing executive. John has a distinguished track record in the software and IT industry. Most notably, John spent more than a decade as an executive for Microsoft Corporation.  John's career has also included Hitachi, Okta and Sumo Logic. John has served on the board of the Food Bank of the Rockies, the board of Boys and Girls Clubs of Metro Denver and currently volunteers with the Colorado Technology Association. John is a graduate of Colorado State University where he earned a bachelor's degree in business administration. John is a Colorado native and loves doing anything outdoors with his wife and son.