Marketing Machine : The Secret History of the Future of Marketing (ROI)

Language: English

Published by Lulu Press Sep 2018, 2018

1483489213 / 9781483489216

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Hardcover

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Item description from seller

Neuware - Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn't what you'd like it to be, if your consumer's purchase cycle is complex or long lasting, or if your products and services don't lend themselves to being purchased online, you already know it's not that easy. Guy R. Powell, founder and president of ProRelevant, explores four critical dimensions that businesses must master to become best in class and stay best in class: ¿ needs to be a machine. ¿ needs to be agile. ¿ needs to be prepared for the future. ¿ must own the future. As marketing expands in complexity with more and more online and offline media choices, marketers must still deliver the highest revenue for the least cost with the highest level of certainty. Build the right measurement infrastructure and leverage the best information possible to profitably grow your business with Marketing Machine.

Seller Inventory # 9781483489216

Title
Marketing Machine : The Secret History of the Future of Marketing (ROI)
Author
Guy R. Powell
Publisher
Lulu Press Sep 2018
Publication year
2018
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1483489213
ISBN 13
9781483489216
Item weight
538 grams
Dimensions
235x157x18 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
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Einbeck, Germany 37574