Title: Marketing Machine: The Secret History of the Future of Marketing (ROI)
Publisher: Lulu Publishing Services
Publication Date: 2018
Language: English
ISBN 10: 1483489213
ISBN 13: 9781483489216
Binding: Hardcover
Condition: New

About this title

Synopsis

Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn't what you'd like it to be, if your consumer's purchase cycle is complex or long lasting, or if your products and services don't lend themselves to being purchased online, you already know it's not that easy. Guy R. Powell, founder and president of ProRelevant Marketing Solutions, explores four critical dimensions that businesses must master to become best in class and stay best in class:

Marketing needs to be a machine
Marketing needs to be agile
Marketing needs to be prepared for the future
Marketing must own the future

Marketing Machine is the book for marketing professionals and students who need to know how to build the right strategy and measurement infrastructure it to grow their business.

About the Author

Over the last 20 years Guy R. Powell, based in Atlanta, GA, USA, has removed the guesswork in marketing for executives across the globe by supporting marketing strategy with data analytics. He has trained thousands of marketers worldwide. He utilizes all the concepts found in his books in his consulting activities to ensure they are applicable to any company, regardless of size, industry, category, target customers, or country. His company, ProRelevant Marketing Solutions, helps marketers and business executives to take these critical concepts and implement them so that his clients raise their marketing ROI.

Mr. Powell's educational background includes an MBA from the University of Chicago and a BSEE from Lehigh University. His international marketing experience gives him the opportunity to lead discussions about marketing strategy around the globe, including in Japan, Malaysia, Thailand, Indonesia, Holland, India, and China. In Atlanta, he serves as the Vice President of Sponsorship for the American Marketing Association and frequently speaks to students at Emory University's Goizueta School of Business.

"About this title" may belong to another edition of this title.

Store Description

Hello! Ria Christie Collections is an online venture that was initially set up in 2012 to sell books. We do not have a physical high street store. We are professional online booksellers. We only sell brand new books in perfect condition that we source from various suppliers and the publishers. Primarily, our aim is to provide an excellent service to all our customers. We always work as a team to achieve this. Our other objectives are to: 1. Ensure that all our products reach their destination quickly in a safe and secure manner 2. Answer to all our customer queries within 24 hours 3. Ensure that our customers are happy with their purchases 4. Provide all the items at a competitive price 5. Always listen to our customers Ria Christie Collections is not a registered company. It is a Sole Trader venture. Other key information is shown below: Contact Person Name: Rakesh Luchmun (Mr) Storefront Name: Ria Christie Collections Place of Establishment Address: Suite B; ARUN House; ARUN Building Arundel Road Uxbridge UB8 2RR United Kingdom E-Mail Address: riachristie@hotmail.co.uk VAT Number: GB 160 5650 25 We always work hard and aim to comply with all of Abebooks Policies. If you have any issues, please do not hesitate to write to us whether before or after a purchase. We promise to reply to you promptly and, in any case, within 24 hours. Thank you kindly! Yours sincerely Mr Rakesh Luchmun (Founder) and the Ria Christie Collections Team

Visit Seller's Storefront

Seller's business information

Ryefield Investments Limited
175 Pield Heath Road, Uxbridge, UB8 3NL, United Kingdom

Sale & Shipping Terms

Terms of Sale

All Returns and Refund are as per Abebooks policies.

Shipping Terms

Orders usually ship within 2 business days. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required. Thank you!

Shipping rates from United Kingdom to U.S.A.

Shipping rates from United Kingdom to U.S.A.
Order quantity	6 to 12 business days	6 to 12 business days
First item	US$ 16.12	US$ 16.12

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.