Title: Marketing Machine: The Secret History of the Future of Marketing (ROI)
Publisher: Lulu Publishing Services
Publication Date: 2018
Language: English
ISBN 10: 1483489191
ISBN 13: 9781483489193
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket
Weight: 0.74 pounds

About this title

Synopsis

Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn't what you'd like it to be, if your consumer's purchase cycle is complex or long-lasting, or if your products and services don't lend themselves to being purchased online, you already know it's not that easy. Guy R. Powell, founder and president of ProRelevant Marketing Solutions, explores four critical dimensions that businesses must master to become best in class and stay best in class:

Marketing needs to be a machine
Marketing needs to be agile
Marketing needs to be prepared for the future
Marketing must own the future

Marketing Machine is a book for business professionals and students who need to know how to craft a marketing strategy that optimizes marketing ROI.

About the Author

Over the last 20 years Guy R. Powell, based in Atlanta, GA, USA, has removed the guesswork in marketing for executives across the globe by supporting marketing strategy with data analytics. He has trained thousands of marketers worldwide. He utilizes all the concepts found in his books in his consulting activities to ensure they are applicable to any company, regardless of size, industry, category, target customers, or country. His company, ProRelevant Marketing Solutions, helps marketers and business executives to take these critical concepts and implement them so that his clients raise their marketing ROI.

Mr. Powell's educational background includes an MBA from the University of Chicago and a BSEE from Lehigh University. His international marketing experience gives him the opportunity to lead discussions about marketing strategy around the globe, including in Japan, Malaysia, Thailand, Indonesia, Holland, India, and China. In Atlanta, he serves as the Vice President of Sponsorship for the American Marketing Association and frequently speaks to students at Emory University's Goizueta School of Business.

"About this title" may belong to another edition of this title.

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