Pub Date :2007-4-1 Publisher: Tsinghua University Press. the book is an internationally renowned marketing professor Philip Kotler authority of the classic textbook Marketing Management ( 12th Edition ) version of the concentrated essence . in concise language . moderate length reflects the recent years progress in marketing management aspects of the theory and practice of innovation . 3rd edition of a new theme is the overall marketing . The book has seven sections: understanding marketing management ; establish contact with customers ; cultivate strong brand ; build market supplies ; deliver value ; communication value ; achieve successful long-term growth. Book marketing practice in recent posts . close to the reader . close to the latest theoretical results . the content concise. easy to understand . with a strong readability. Book is especially suitable for MBA marketin...

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