Paperback Pages Number: 300 Language: Simplified Chinese Publisher: Tsinghua University Press; 1st edition (November 1. 2011) Marketing Management (5th edition) is an internationally renowned marketing authority Philip Cote concentrated essence of the edition of Le Professor classic textbook Marketing Management (14th Edition). concise language. moderate length reflects the progress in the theory and practice of innovation of recent years in marketing management. The edition is built on the b.

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Bibliographic Details

Title: Marketing Management (5th Edition) [Paperback](Chinese Edition)
Publisher: Tsinghua University Press; 1 edition (November 1. 2011)
Publication Date: 2000
Language: English
ISBN 10: 7302269084
ISBN 13: 9787302269083
Binding: paperback
Condition: New

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