Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: Marketing in Management : Basic Principles
Publisher: Pitman Publishing
Publication Date: 1995
Language: English
ISBN 10: 0273607367
ISBN 13: 9780273607366
Binding: Soft cover
Condition: Very Good
Weight: 2.028 pounds

About this title

Synopsis

The text provides an understanding of the basic principles of marketing management and takes an integrated look at the marketing function, placing it in a general management context. It is presented in a user-friendly manner and is designed to operate as a workbook rather than a textbook. Marketing in Management provides a complementary text to John Frain's Introduction to Marketing, and is essential to the LCCIEB syllabus.

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