Title: Marketing Management: Knowledge and Skills, 10th Edition, Peter, Donnelly (Custom McGraw-Hill Create Customized Edition)
Publisher: McGraw-Hill
Publication Date: 2011
Language: English
ISBN 10: 0697811468
ISBN 13: 9780697811462
Binding: Soft cover
Condition: Good
Weight: 4.96 pounds

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The content of this textbook is identical to the textbook with the same title -
ISBN - 0073530050
ISBN - 9780073530055

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