Marketing Management. This item is unavailable.
Language: English
Published by Pearson College Div, 1998
- Hardcover
- Used
Condition: Used - Good
US$ 19.71
Item description from seller
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Seller Inventory # S_375430407
- Title
- Marketing Management
- Author
- Rosa, Jose Antonio,Celly, Kirti Sawhney,Coronel, Francisco
- Publisher
- Pearson College Div
- Publication year
- 1998
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0023051620
- ISBN 13
- 9780023051623
"Synopsis" may belong to another edition of this title.
From the Back Cover
Designed to bridge the gap between rich academic literature and the world of marketing practice
This book combines a thorough, engaging -- and readable -- scholarly approach showing how the theory works in practice, with current, detailed examples that show how marketing managers make decisions in all areas of the marketing mix. Varied pedagogy and strong supplements package support different learning styles and make even the most complex concepts come alive.
"About the title" may belong to another edition of this title.