Marketing Management : A Strategic Framework and Tools for Success

Language: English

Published by Cognella Academic Publishing, 2022

1793574219 / 9781793574213

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

Condition: New

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nach der Bestellung gedruckt Neuware - Printed after ordering - Like a powerful magnet, the concepts outlined in Marketing Management: A Strategic Framework and Tools for Success can be used to attract new customers and bring existing customers closer to your brand. The authors balance academic insight with practical application to emphasize the strategic process and the fundamental tools required to deliver effective marketing management.This book is divided into two distinct sections. The first section introduces core concepts and examines the three stages of the Strategic Marketing Framework: situation analysis, strategy formulation, and marketing execution. The second section of the book is comprised of Notes to highlight tools related to customer assessment, competitive practices, and marketing mix tactics that support the stages of strategic marketing. Designed to give readers a proven framework and help them develop essential skillsets, Marketing Management is an indispensable guide for marketing students and professionals.

Seller Inventory # 9781793574213

Title
Marketing Management : A Strategic Framework and Tools for Success
Author
Dawn Edmiston
Publisher
Cognella Academic Publishing
Publication year
2022
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1793574219
ISBN 13
9781793574213
Item weight
838 grams
Dimensions
254x203x21 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item5 to 7 business days7 to 10 business days
First itemUS$ 35.01US$ 35.01
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Einbeck, Germany 37574