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Bibliographic Details

Title: Marketing-Management: Strategien f�r wertschaffendes Handeln (Pearson Studium - Economic BWL)
Publisher: Pearson Studium
Language: German
ISBN 10: 3827372291
ISBN 13: 9783827372291
Binding: Hardcover
Condition: good

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Synopsis

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand to be the first to reflect changes in marketing theory and practice.

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