Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing
Language: English
Published by Ntc Pub Group, 1859
- Softcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
AbeBooks seller since March 24, 2009
Condition: Used - Good
US$ 16.16
Quantity: 1 available
Add to basketItem description from seller
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0844234559I3N00
- Title
- Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing
- Author
- Malcolm McDonald; John Leppard
- Publisher
- Ntc Pub Group
- Publication year
- 1859
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0844234559
- ISBN 13
- 9780844234557
- Item weight
- 0.85 pounds
Organized into ten sections for quick and effective decision making, the matrices explore strategic issues, organizational issues, products & services, customer research, sales and pricing, advertising and promotion, distribution and customer service, and international marketing.
This book includes "classic" matrices, such as Boston Consulting Group and Ansaff, as well as several new matrices devised by the authors. Malcolm McDonald and John Leppard have created a book that will stimulate creativity, prompt ideas, and forge new avenues of thought for practical decision making.
"Synopsis" may belong to another edition of this title.
ThriftBooks-Atlanta
AUSTELL, GA, U.S.A.
AbeBooks seller since March 24, 2009
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