Title: Marketing Mayhem: Why Marketing Isn't Producing the Way It Used To, the Symptoms, the Antidotes
Publisher: Racom Communication
Publication Date: 2001
Language: English
ISBN 10: 0970451539
ISBN 13: 9780970451538
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket

About this title

Synopsis

The author analyzes contemporary marketing to find the answers to the key question: What has gone wrong with current marketing? We Have more statistical models, more computer technology, more "killer apps," and more seminars about CRM and branding and customer retention, and yet response rates have gone through the floor and productivity and profitability have followed. And our customers believe us less than ever before.

And no one seems to know why. Except for Lewis. He focuses on the misuses of technology, the substitution of flash for substance, and the inability or unwillingness to keep concern for customer rapport in the selling and marketing equation.

Why has marketing been failing? The answers are here.

About the Author

Herschell Gordon Lewis, Direct Magazine's Curmudgeon-at-Large, is one of the world's leading authorities on creating copy and marketing programs that sell profitably. His columns have appeared regularly in leading advertising, direct marketing, and marketing publications. He is a much sought-after speaker and appears regularly on podiums all over the world. His books are regarded as standard works on marketing and direct marketing creativity.

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