Marketing Methods and Policies (Classic Reprint)
Paul D. Converse
Sold by PBShop.store US, Wood Dale, IL, U.S.A.
AbeBooks Seller since April 7, 2005
New - Hardcover
Condition: New
Ships within U.S.A.
Quantity: 15 available
Add to basketSold by PBShop.store US, Wood Dale, IL, U.S.A.
AbeBooks Seller since April 7, 2005
Condition: New
Quantity: 15 available
Add to basketNew Book. Shipped from UK. Established seller since 2000.
Seller Inventory # LX-9780266206330
How marketing costs can be reduced and retail efficiency improved
This guide surveys proposals and changes in marketing methods, from tighter regulation to smoother direct connections between producers and retailers.
It highlights how efficiency, stock turnover, and smarter management can lower prices for consumers while noting the limits of change.
The material frames what has been happening in large retail organizations, cooperative buying, and direct selling. It explains why changes happen slowly, and how the buying public’s habits influence the pace of improvement. It also compares chain stores with independent shops to show how organizational structure affects costs, prices, and service.
Ideal for readers interested in retail history, marketing strategy, and how large-store efficiency shapes pricing and availability.
"About this title" may belong to another edition of this title.
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