Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Donald R. Lehmann and David J. Reibstein
ISBN 10: 0965711471 ISBN 13: 9780965711470
Published by Marketing Science Institute, 2006
Used
Paperback
From
ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since March 24, 2009
This specific item is no longer available.
About this Item
Description:
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0965711471I3N00
Synopsis:
Examines the current focus on measuring marketing productivity, develops a metrics "value chain," outlines findings on how marketing actions and customer assets link to product-market and financial performance, and discusses methodogical approaches and issues.
About the Author: Donald R. Lehmann is George E. Warren Professor of Business at the Columbia Business School. David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at The Wharton School, University of Pennsylvania.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Marketing Metrics and Financial Performance ...
Publisher: Marketing Science Institute
Publication Date: 2006
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket
Top Search Results from the AbeBooks Marketplace
Stock Image
Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2006
ISBN 10: 0965711471
ISBN 13: 9780965711470
Used
Softcover
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00965711471-G
Stock Image
Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2006
ISBN 10: 0965711471
ISBN 13: 9780965711470
Used
Softcover
Seller: Project HOME Books, Philadelphia, PA, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. shelf wear, Paperback Used - Good 2006 All purchases support Project HOME - ending homelessness in Philadelphia. Seller Inventory # AQ01-000057
Stock Image
Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2006
ISBN 10: 0965711471
ISBN 13: 9780965711470
Used
paperback
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_385983766
Stock Image
Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2006
ISBN 10: 0965711471
ISBN 13: 9780965711470
Used
paperback
Seller: HPB Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_426694358
Stock Image
Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2006
ISBN 10: 0965711471
ISBN 13: 9780965711470
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0965711471I4N00
Stock Image
Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2006
ISBN 10: 0965711471
ISBN 13: 9780965711470
New
Paperback
Seller: Toscana Books, AUSTIN, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Seller Inventory # Scanned0965711471