Marketing Metrics Guide: The Complete Metrics Guide To Optimize Marketing Strategies
Language: English
Published by Independently published 2022-08, 2022
- Softcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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Softcover
Condition: New
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- Title
- Marketing Metrics Guide: The Complete Metrics Guide To Optimize Marketing Strategies
- Author
- hafid, abde
- Publisher
- Independently published 2022-08
- Publication year
- 2022
- Condition
- New
- Binding
- PF
- Language
- English
- ISBN 13
- 9798847656412
This book Includes:
- Important new coverage of intangible assets
- A rigorous and practical discussion of quantifying the value of information
- More detail on measuring brand equity
- A complete separate chapter on web, SEM, mobile, and “digital” metrics
- Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics
- An up-to-date survey of free metrics available from Google and elsewhere
- Expanded coverage of methodologies for quantifying marketing ROI
"Synopsis" may belong to another edition of this title.
Chiron Media
Wallingford, United Kingdom
5-star seller
AbeBooks seller since August 2, 2010
Shipping rates from United Kingdom to U.S.A.
| Item | 14 to 21 business days | 14 to 21 business days |
|---|---|---|
| First item | US$ 20.47 | US$ 20.47 |
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WRAP Ltd
Unit 4, 119 Loverock Rd
Reading, United Kingdom RG30 1DZ
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TBA
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