Title: Marketing Metrics Guide: The Complete Metrics Guide To Optimize Marketing Strategies
Publisher: Independently published
Publication Date: 2022
Language: English
ISBN 13: 9798847656412
Binding: Soft cover
Condition: New

About this title

Synopsis

This book Includes:

Important new coverage of intangible assets
A rigorous and practical discussion of quantifying the value of information
More detail on measuring brand equity
A complete separate chapter on web, SEM, mobile, and “digital” metrics
Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics
An up-to-date survey of free metrics available from Google and elsewhere
Expanded coverage of methodologies for quantifying marketing ROI

"About this title" may belong to another edition of this title.

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