Marketing in the Moment: The Digital Marketing Guide to Generating More Sales and Reaching Your Customers First (2nd Edition)

Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing.

Drawing on his extensive experience working with companies of all sizes, Michael Tasner helps you move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner assesses and distills each of today's most valuable options, helping you identify and leverage your own best opportunities.

Tasner reveals which new marketing technologies deliver the best results (and which hardly ever pay for themselves)... how to complete digital marketing projects faster and at lower cost... how to build realistic, focused action plans for the next three, six, and twelve months. This edition's coverage includes:

• New ways to profit from emerging "Web 3.0" platforms and interaction methods
• An all-new chapter on Pinterest, Instagram, and emotion-driven "picture marketing"
• How to leverage high-value Google Hangouts video marketing
• New SEO marketing tactics to supercharge your content marketing
• Practical solutions for marketing on tablets and Android devices
• The latest "laws" of mobile marketing
• How to create mobile marketing apps fast
• How to audit and optimize your current web/digital marketing programs
• Cost-saving "open source" techniques that leverage others' hard work
• And much more…

Thousands of entrepreneurs, business owners, technologists, executives, and marketing professionals have already benefited from the first edition of this book. Now, it's even more valuable. Whatever and wherever you sell, Marketing in the Moment, Second Edition will help you build leads, traffic, sales, market share - and profits!

Michael Tasner has been called by many as one of the top marketing experts in the world. He built a successful digital marketing and design agency from the ground up and had the honor to run digital marketing for some of the biggest speakers, authors, coaches, consultants, and entrepreneurs in the world. He has also consulted with numerous Fortune 1000 firms on their Web strategies.

Michael is the former Chief Marketing Officer for Guerrilla Marketing International, and he is hand trained by the father of Guerrilla Marketing, Jay Conrad Levinson. Michael currently runs the premier marketing training company on the planet, No Joke Marketing®.

Michael lives in Niagara Falls, NY with his wife Anna, twin boys Connor and Logan, and daughter Emma.