Marketing New Realities : An Introduction to Virtual Reality and Augmented Reality Marketing, Branding, and Communications

Cathy Hackl Samantha G Wolfe

ISBN 10: 0996510672 / ISBN 13: 9780996510677

Published by Meraki Press, 2017

About this Item

Seller Inventory # CIN0996510672VG

Bibliographic Details

• Title: Marketing New Realities : An Introduction to Virtual Reality and Augmented Reality Marketing, Branding, and Communications
• Publisher: Meraki Press
• Publication Date: 2017
• Language: English
• ISBN 10: 0996510672
• ISBN 13: 9780996510677
• Binding: Paperback
• Condition: Very Good

About this title

Synopsis

Virtual Reality (VR) and Augmented Reality (AR) have changed the playing field dramatically for marketing, branding, and public relations professionals. Marketing New Realities gives you the tools you’ll need to understand, create, and manage successful VR and AR campaigns now and for years to come. Get a head start on this new frontier, and harness the power of next-gen communication tools to engage effectively with your audience.

About the Author

Cathy Hackl, APR, is an Emmy-nominated communicator turned VR & AR Speaker, Evangelist, Producer and Marketing Futurist. She's the founder of Latin@s in VR/AR and has been recognized by NBC as one of the top women in virtual reality. IZEA has recognized her as one of the world's leading VR and AR influencers. She's an immersive marketing expert that's championing diversity in tech. Born a storyteller, prior to VR/AR and PR, Hackl worked as a journalist with media brands like CNN, ABC News, and Discovery Communications. Sam Wolfe is co-founder and CEO of PitchFWD Reality, a VR/AR consulting firm, and co-founder of The Marketing Futurists, an organization dedicated to preparing Marketers for the next communication tools and technologies. Wolfe has managed B2C and B2B Marketing and branding strategies and creative campaigns for companies such as Showtime Networks, Food Network, Cooking Channel, TV Guide, Rovi (now TiVo), and RLTV.