Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors
Language: English
Published by John Wiley & Sons, 1996
- Hardcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
AbeBooks seller since July 2, 2009
Condition: Used - Good
US$ 12.14
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # G0787903264I3N00
- Title
- Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors
- Author
- Herron, Douglas B.; Herron, James Ed
- Publisher
- John Wiley & Sons
- Publication year
- 1996
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0787903264
- ISBN 13
- 9780787903268
- Item weight
- 1.18 pounds
?William E. Cameron, director, Philadelphia YMCA Management Resource Center
Brings together in one volume the best concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enrollment and retention problems. Focusing on how to get more customers, consumers, and volunteers, Herron shows how to evaluate the effectiveness of promotion efforts, and weighs the comparative advantages of various advertising and promotion media. A 15-point checklist for developing marketing strategy spells out the essential steps for finer marketing performance.
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ThriftBooks-Dallas
Dallas, TX, U.S.A.
AbeBooks seller since July 2, 2009
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