Marketing in a Nutshell 2. This item is unavailable.
Language: English
Published by Phandango, 2013
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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Softcover
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- Title
- Marketing in a Nutshell 2
- Author
- Sheri Bridges
- Publisher
- Phandango
- Publication year
- 2013
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0983415722
- ISBN 13
- 9780983415725
- Edition
- 2nd Edition
Bridges, Sheri
"Synopsis" may belong to another edition of this title.
From the Inside Flap
Marketing and its role in business ...................................3
Monitoring external conditions .......................................9
Marketing ethics ..........................................................15
Consumer behavior ......................................................25
Marketing research ......................................................33
Segmentation, targeting and positioning ........................41
New product/service development ................................50
No products, not services, but brands, brands, brands!!...56
Price ............................................................................64
Distribution channels ....................................................72
Integrated marketing communications ...........................77
Financial aspects of marketing: terms and formulas .........90
Monitoring external conditions .......................................9
Marketing ethics ..........................................................15
Consumer behavior ......................................................25
Marketing research ......................................................33
Segmentation, targeting and positioning ........................41
New product/service development ................................50
No products, not services, but brands, brands, brands!!...56
Price ............................................................................64
Distribution channels ....................................................72
Integrated marketing communications ...........................77
Financial aspects of marketing: terms and formulas .........90
"About the title" may belong to another edition of this title.