Marketing - A Practical Approach - 6E

Peter Rix

ISBN 10: 0074717510 / ISBN 13: 9780074717516

Published by McGraw Hill, Sydney, 2007

About this Item

Some creasing to card cover. Internally very clean. 588 pages. No internal inscriptions. No torn or missing pages. This book is extra heavy and will involve extra post to countries out of Australia. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; Australia; Education. ISBN/EAN: 9780074717516. Pictures of this item not already displayed here available upon request. Inventory No: 57004.

Seller Inventory # 57004

Bibliographic Details

• Title: Marketing - A Practical Approach - 6E
• Publisher: McGraw Hill, Sydney
• Publication Date: 2007
• Language: English
• ISBN 10: 0074717510
• ISBN 13: 9780074717516
• Binding: Softcover
• Edition: 6th Edition.
• Condition: Good
• Seller catalogs:
  • Business, Finance & Marketing

About this title

Synopsis

This practical text provides case studies, exercises and examples, which place marketing theory in a real world context. This new edition integrates the competencies throughout the text by following the objectives from the chapter opener and within the text through the use of colour icons.