Marketing: A Practical Approach
5 ratings by Goodreads
Language: English
Published by McGraw-Hill Education / Australia, 2003
- Softcover
- New
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Softcover
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- Title
- Marketing: A Practical Approach
- Author
- Peter Rix,
- Publisher
- McGraw-Hill Education / Australia
- Publication year
- 2003
- Condition
- Brand New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0074712624
- ISBN 13
- 9780074712627
- Edition
- 5th or later Edition
This practical text provides case studies, exercises and examples, which place marketing theory in a real world context. This new edition integrates the competencies throughout the text by following the objectives from the chapter opener and within the text through the use of colour icons.
"Synopsis" may belong to another edition of this title.
Basi6 International
Irving, TX, U.S.A.
5-star seller
AbeBooks seller since June 24, 2016
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