Marketing: a Practical Approach
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Language: English
Published by The McGraw-Hill Company
- Softcover
- New
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Softcover
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pp. 576.
Seller Inventory # 26373036021
- Title
- Marketing: a Practical Approach
- Author
- Rix, Peter
- Publisher
- The McGraw-Hill Company
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0070287007
- ISBN 13
- 9780070287006
A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty years it has stood out from the pack, providing VET teachers and students with a comprehensive, no-nonsense approach to the principles of modern marketing. Peter Rixs unique combination of expertise and experience in the worlds of both VET and marketing result in a truly outstanding text. The seventh edition builds on the strengths of its previous editions and examines the key trends that are changing the way marketers practise their craft. The text is supported by an Online Learning Centre which will be updated each semester to ensure content remains current and relevant.
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Books Puddle
New York, NY, U.S.A.
4-star seller
AbeBooks seller since November 22, 2018
Shipping rates within U.S.A.
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